We’re absolutely thrilled to announce that Our Time HQ has been shortlisted as a finalist for the 2025 UK StartUp Awards, in the AI StartUp of the Year category!
To be recognised alongside such a brilliant lineup of innovative UK businesses is both humbling and energising. This isn’t just a milestone for us, it’s a moment to reflect on how far we’ve come, and how AI can be used not just to change industries, but to improve lives.
Building AI That Solves Real-World Problems
Our Time HQ was born from a simple but urgent truth: frontline workers and unpaid carers are stretched to their limits. They deserve better support, and better tools. So, we set out to build something that could help.
Our AI-powered platform transforms the way health and social care organisations manage operations, time, and team wellbeing. From predictive scheduling that cuts agency spend, to automated insights that reduce admin and help managers make faster, smarter decisions, our tech doesn’t just digitise tasks, it lightens the load.
We’re combining AI, behavioural science, and co-design with care providers to build a system that truly understands the unique pressures in frontline work. The result? Reduced overwhelm, fewer mistakes, more efficient resourcing, and more time for what really matters: care.
Why This Award Matters
The UK StartUp Awards are a national celebration of entrepreneurship and innovation, and with over 750 high-growth companies shortlisted this year, competition is fierce. These startups together represent more than £200 million in revenue and over 4,600 jobs, showing the power of early-stage businesses to fuel the economy and lead change.
To be named a London finalist in the AI StartUp of the Year category confirms something we’ve long believed: that technology, when built thoughtfully, can create systems that not only work better, but care better.
This is especially meaningful as we continue to build in one of the most complex, underinvested sectors in the UK: social care. The challenges are massive. But so is the opportunity for intelligent systems to relieve pressure, improve retention, and ultimately raise the standard of care across the board.
AI with Heart: Tech That Works for People
We often say that Our Time is human-first AI, and we mean it. Every insight, every feature, every dashboard is designed not just to optimise a metric, but to support a person.
Yes, our technology reduces costs, drives performance, and cuts down on wasted hours. But the bigger win is what our users get back: time, clarity, autonomy, and recognition. We’re proving that AI doesn’t have to mean more screens, more stress, or more surveillance. It can mean better conversations, fewer emergencies, and stronger teams.
So while this is an AI award, it’s also a moment to recognise the real-world impact of getting the tech right, and using it responsibly.
A Moment to Recognise Our Team
This finalist spot is a huge tribute to our small but mighty team. Every person who’s been part of Our Time HQ, past or present, has poured time, care, and brilliance into building something that works not just in theory, but on the ground.
From user support to strategy, from AI models to implementation, it’s been a huge lift. And it’s been worth it. Because behind every improvement we make, there’s a person whose day just got a little easier.
So to our team: thank you. Your dedication at this exciting, fast-moving time in tech is what makes this moment possible. You’re not just building software, you’re helping build a more compassionate and efficient future.
Looking Ahead
Since launching in 2023, we’ve been laser-focused on learning from care providers, testing with real users, and showing that digital transformation can work, even in the most complex frontline environments.
Now, as we scale and deepen our AI capabilities, this nomination gives us a powerful signal: that what we’re doing matters. That people-first tech has a place at the top of the table.
We’ve got big plans ahead. More integrations. Smarter automation. And always, more listening. We’re not here to replace the human touch, we’re here to protect it.
Join Us on the Journey
If you believe in a future where technology serves people, not the other way around, we’d love to hear from you.
👉 Whether you’re a care provider, potential partner, investor, or changemaker, book a discovery call today to learn more about what we do, or drop us a message to explore how we can work together. Here’s to building a more compassionate, efficient, and equitable world, one smart, human-focused innovation at a time.
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