Today, we’re spilling the beans on a group of people we care about deeply – that inspired our business.
The problem space we’re tackling is like a puzzle with pieces that just don’t fit.
It’s all about the undervalued, mostly unpaid care work that keeps our society running smoothly.
And guess what?
It’s predominantly performed by women, leading to economic inefficiencies and a care crisis that just won’t quit.
We’re here to change the game!
By optimizing care and making it more valued, we aim to empower caregivers and boost their time for all things fulfilling.
Our research-backed approach shows that this issue affects millions – we’re talking 1.5 million superheroes in the UK alone providing over 50 hours of unpaid care each week!
There’s been some incredible research in this space – we’ve created an infographic which you can check out here.
And let’s not forget the incredible parents facing childcare costs that are just as mind-boggling as calculus equations.
But hey, we’re not here to let these statistics bog us down.
We’re in this for EVERYONE!
Our vision? Millions of people benefitting from a platform that gives care the respect it deserves.
Join us on this rollercoaster of change – together, we’ll create a world where time is treasured, and care is celebrated!